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DateLecture
23 May 2019Mad Men and the Artists: how the advertising industry has exploited fine art
27 June 2019The Story of Crystal Palace

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Mad Men and the Artists: how the advertising industry has exploited fine art Tony Rawlins Thursday 23 May 2019

10.30AM

CHALFONT ST PETER COMMUNITY CENTRE

Fine Art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.

Tony Rawlins describes some of the processes by which these advertisements have been created with the works of Leonardo da Vinci, Raphael and Michelangelo being a particularly rich source. From the Renaissance, through to the present day, fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satire and irony.

Tony Rawlins started his career in advertising in 1965 as a mail boy in J. Walter Thompson. He worked as account director in a number of agencies before setting up on his own in 1985, primarily to handle Guinness accounts in Africa and the Caribbean, where he produced many commercials and ads for them over a period of 15 years. He remains active in the industry, but now concentrates on more philanthropic projects, such as a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.